BYREDO | HOLIDAY POP-UP

This holiday season, Scandinavian luxury brand Byredo chose to pay tribute to family, tradition and heritage through the visual symbolism of tartan. Random studio was commissioned to create a design brief that brings this motif into a spatial dimension to be used across different store activations. As a spatial and conceptual designer, I contributed to bringing this vision to life within the Random Studio team.

Rooted in belonging, tartan is a graphic language that binds and unites people across time and space, each complex pattern full of its own unique meaning. Our 3D translation of the pattern plays on this theme of connection, deconstructing Byredo’s very own tartan into shapes and bright colours that divide the space into various festive nooks.

client: Random studio for BYREDO
pictures by: Ophélie Maurus – Photography
completion: november 2024